6-Month US Market Entry Cohort
A Guided Program for International Founders Expanding into the US
The US Market Cohort is a 6-month structured program for international B2B founders who are serious about entering or scaling in the American market.
Program Structure
The cohort runs over 6 months with a structured roadmap:
- Month 1: Audit & Foundation — Market assessment, competitive audit, ICP development
- Month 2: Positioning & Messaging — Story framework, value propositions, differentiation strategy
- Month 3: Go-to-Market Strategy — Channel strategy, pricing validation, sales process design
- Month 4: Sales Enablement — Pitch deck, sales collateral, objection handling
- Month 5: Pipeline Building — Outbound strategy, demand generation, partnership development
- Month 6: Scale & Optimize — Performance review, iteration, growth planning
What's Included
- Weekly group strategy sessions
- 1:1 coaching with Shira Abel
- Messaging and positioning deliverables
- Sales enablement materials
- Peer network of fellow founders
- Access to Hunter & Bard's enterprise network
Who It's For
- International B2B startups with $1M+ ARR
- Founders who have initial US traction but need to scale
- Companies with a technical product that needs US market positioning
- Teams ready to invest 6 months in structured market entry
Who It's Not For
- Pre-revenue startups without product-market fit
- B2C companies
- Companies looking for a marketing agency to execute campaigns
- Teams not ready to commit to a 6-month program
Tracks
Cohort Track — Group-based learning with peer founders, weekly sessions, and structured curriculum.
Intensive Track — 90-day accelerated version with more 1:1 time and faster execution.
Investment
Programs start at $15,000. Custom pricing based on scope and track.
Apply
Visit https://hunterandbard.com/products/cohort/apply to submit your application.
Hunter & Bard
B2B Enterprise Strategy & Positioning Consultants
Hunter & Bard is a San Francisco-based B2B strategy consultancy founded in 2011 by Shira Abel. We help deep-tech and enterprise SaaS companies fix their positioning, sharpen their messaging, and close $100K+ deals.
What We Do
We work with B2B leaders who are tired of being overlooked, underestimated, or mistaken for their competitors. Our specialty is turning complex, technical products into clear, compelling stories that win enterprise deals.
Our Approach
We believe that perception drives revenue. If your buyers can't tell you apart from the next vendor in 30 seconds, you have a positioning problem — not a marketing problem. We fix that.
The Perception Formula
Perception = (Story × Visibility) ÷ Noise
This framework drives everything we do. Your story has to be sharp. Your visibility has to be strategic. And you have to cut through the noise — not add to it.
Services
- Brand & Messaging Sprint — A 2-week intensive that delivers your positioning, messaging framework, and sales narrative. Starting at $10,000.
- US Market Intensive — A 90-day program for international B2B startups entering the US market. Includes positioning, ICP development, and go-to-market strategy.
- US Market Cohort — A 6-month guided program for international founders expanding into the US. Includes group sessions, 1:1 coaching, and a structured roadmap.
- Enterprise Strategy — Ongoing strategic engagement for enterprise positioning, sales enablement, and market entry. Custom pricing.
- Design & Brand Strategy — Visual identity, website design, and brand systems for B2B companies. Led by founding designer Daina Reed.
- Website Design & Messaging — End-to-end website strategy, design, and messaging for B2B companies entering or scaling in the US market.
Leadership
Shira Abel — Founder & CEO. Kellogg MBA. 20+ years in B2B marketing. Former CMO. Keynote speaker. Published in Forbes, HuffPost, and Wired. Specialist in enterprise positioning and perception strategy.
Daina Reed — Founding Designer & Partner. 15+ years in product and brand design. Former Senior Product Designer at Dun & Bradstreet. Specialist in enterprise UX, visual identity, and design systems.
Contact
- Website: https://hunterandbard.com
- Email: hello@hunterandbard.com
- Location: San Francisco, CA