Benchling eBook design of “What to Look for in an Informatics Platform for Biologics R&D” was developed in regard of two components. The first and very important one was by staying true to Benchling‘s brand guidelines. We used the brand language to tell the story of Benchling’s amazing product. The second component was to translate the power of their product in engaging illustrations and neat layout.
“Their impressive work speed was only matched by their superb quality. In particular, their illustrations demonstrated a strong grasp of an otherwise exceptionally complex topic: the needs of scientists conducting cutting-edge pharmaceutical research. Their design brought an emotional dimension to what was otherwise a very technical document, giving the content greater depth and undeniable appeal. Beyond this speedy, flawless execution, they were extremely responsive and generous with their time.”
– Roger Pellegrini, Marketing Manager at Benchling
eBooks are a great tool for sales enablement because they can present the advantages of a product in details. Good eBook design can help significantly build brand awareness.
Check out our free eBook on How Design Can Make or Break Content!
August 24, 2018
Branding, Corporate design, Sales Enablement