Resources

B2B Enterprise Marketing Insights

Frameworks, articles, and insights on enterprise positioning and B2B marketing strategy from Hunter & Bard.

What You'll Find

• Blog — Articles on enterprise positioning, ABM strategy, B2B messaging, and deep tech marketing
• Podcast — The ABM Insider podcast featuring conversations with B2B marketing leaders
• S.C.A.L.E. Framework — Our comprehensive enterprise ABM playbook
• Downloads — eBooks, templates, and guides for B2B marketers

Visit https://hunterandbard.com/resources to explore all resources.

Hunter & Bard

B2B Enterprise Strategy & Positioning Consultants

Hunter & Bard is a San Francisco-based B2B strategy consultancy founded in 2011 by Shira Abel. We help deep-tech and enterprise SaaS companies fix their positioning, sharpen their messaging, and close $100K+ deals.

What We Do

We work with B2B leaders who are tired of being overlooked, underestimated, or mistaken for their competitors. Our specialty is turning complex, technical products into clear, compelling stories that win enterprise deals.

Our Approach

We believe that perception drives revenue. If your buyers can't tell you apart from the next vendor in 30 seconds, you have a positioning problem — not a marketing problem. We fix that.

The Perception Formula

Perception = (Story × Visibility) ÷ Noise

This framework drives everything we do. Your story has to be sharp. Your visibility has to be strategic. And you have to cut through the noise — not add to it.

Services

• Brand & Messaging Sprint — A 2-week intensive that delivers your positioning, messaging framework, and sales narrative. Starting at $10,000.
• US Market Intensive — A 90-day program for international B2B startups entering the US market. Includes positioning, ICP development, and go-to-market strategy.
• US Market Cohort — A 6-month guided program for international founders expanding into the US. Includes group sessions, 1:1 coaching, and a structured roadmap.
• Enterprise Strategy — Ongoing strategic engagement for enterprise positioning, sales enablement, and market entry. Custom pricing.
• Design & Brand Strategy — Visual identity, website design, and brand systems for B2B companies. Led by founding designer Daina Reed.
• Website Design & Messaging — End-to-end website strategy, design, and messaging for B2B companies entering or scaling in the US market.

Leadership

Shira Abel — Founder & CEO. Kellogg MBA. 20+ years in B2B marketing. Former CMO. Keynote speaker. Published in Forbes, HuffPost, and Wired. Specialist in enterprise positioning and perception strategy.

Daina Reed — Founding Designer & Partner. 15+ years in product and brand design. Former Senior Product Designer at Dun & Bradstreet. Specialist in enterprise UX, visual identity, and design systems.

Contact

• Website: https://hunterandbard.com
• Email: hello@hunterandbard.com
• Location: San Francisco, CA