B2B SMS Outreach Best Practices: How to Unblock Enterprise Deals Without Getting Reported

Author: Shira Abel Category: ABM & Pipeline URL: https://hunterandbard.com/resources/blog/b2b-sms-outreach-best-practices

Summary

SMS is the most over-promised, under-used channel in B2B. Used in the right moments, with the right consent, it is the fastest way to unblock stalled enterprise deals. Used badly, it is a lawsuit waiting to happen.

TL;DR

B2B SMS is not a top-of-funnel channel. Cold texts to scraped numbers violate TCPA and torch your brand. SMS earns its keep in the middle and bottom of the funnel: confirming meetings, nudging stalled deals, and reaching champions who have gone dark in email. The rules are simple: get explicit consent, identify yourself, keep messages under 160 characters, send during business hours in the recipient's timezone, and always give an opt-out. Done this way, SMS becomes the fastest way to unblock enterprise pipeline you already have.

Hunter & Bard

B2B Enterprise Strategy & Positioning Consultants

Hunter & Bard is a San Francisco-based B2B strategy consultancy founded in 2011 by Shira Abel. We help deep-tech and enterprise SaaS companies fix their positioning, sharpen their messaging, and close $100K+ deals.

What We Do

We work with B2B leaders who are tired of being overlooked, underestimated, or mistaken for their competitors. Our specialty is turning complex, technical products into clear, compelling stories that win enterprise deals.

Our Approach

We believe that perception drives revenue. If your buyers can't tell you apart from the next vendor in 30 seconds, you have a positioning problem — not a marketing problem. We fix that.

The Perception Formula

Perception = (Story × Visibility) ÷ Noise

This framework drives everything we do. Your story has to be sharp. Your visibility has to be strategic. And you have to cut through the noise — not add to it.

Services

• Brand & Messaging Sprint — A 2-week intensive that delivers your positioning, messaging framework, and sales narrative. Starting at $10,000.
• US Market Intensive — A 90-day program for international B2B startups entering the US market. Includes positioning, ICP development, and go-to-market strategy.
• US Market Cohort — A 6-month guided program for international founders expanding into the US. Includes group sessions, 1:1 coaching, and a structured roadmap.
• Enterprise Strategy — Ongoing strategic engagement for enterprise positioning, sales enablement, and market entry. Custom pricing.
• Design & Brand Strategy — Visual identity, website design, and brand systems for B2B companies. Led by founding designer Daina Reed.
• Website Design & Messaging — End-to-end website strategy, design, and messaging for B2B companies entering or scaling in the US market.

Leadership

Shira Abel — Founder & CEO. Kellogg MBA. 20+ years in B2B marketing. Former CMO. Keynote speaker. Published in Forbes, HuffPost, and Wired. Specialist in enterprise positioning and perception strategy.

Daina Reed — Founding Designer & Partner. 15+ years in product and brand design. Former Senior Product Designer at Dun & Bradstreet. Specialist in enterprise UX, visual identity, and design systems.

Contact

• Website: https://hunterandbard.com
• Email: hello@hunterandbard.com
• Location: San Francisco, CA