Author: Shira Abel Category: ABM & Pipeline URL: https://hunterandbard.com/resources/blog/b2b-sms-outreach-best-practices
SMS is the most over-promised, under-used channel in B2B. Used in the right moments, with the right consent, it is the fastest way to unblock stalled enterprise deals. Used badly, it is a lawsuit waiting to happen.
B2B SMS is not a top-of-funnel channel. Cold texts to scraped numbers violate TCPA and torch your brand. SMS earns its keep in the middle and bottom of the funnel: confirming meetings, nudging stalled deals, and reaching champions who have gone dark in email. The rules are simple: get explicit consent, identify yourself, keep messages under 160 characters, send during business hours in the recipient's timezone, and always give an opt-out. Done this way, SMS becomes the fastest way to unblock enterprise pipeline you already have.