Author: Shira Abel Category: Enterprise Marketing URL: https://hunterandbard.com/resources/blog/does-content-come-before-design-or-design-before-content
I had Peep Laja on SaaS Insider , my podcast on SaaS, a few weeks ago. We argued on what comes first - content or design. Decades ago when I started out as a...
I had Peep Laja on SaaS Insider, my podcast on SaaS, a few weeks ago. We argued on what comes first - content or design. Decades ago when I started out as a copywriter design came first. Peep maintains that copy should come first. And not only should copy come first, but the copywriter should be doing the wireframing as well.
I suck at wireframing. I don't like to brag about myself, but from what I've been told I'm a pretty great writer. Granted, now I run things and am more of a strategist, but I still enjoy the task of writing when given the opportunity. Does my lack of wireframing skills now mean my writing skills are irrelevant?
No.
Why? Because most people suck at writing. There are a lot of okay writers. But most are mundane boring as sh#t writers whose stuff you never read to the end.
A writer needs to get inside the head of your prospects and customers. Needs to understand their emotional triggers, their pain points.