Author: Shira Abel Category: undefined URL: https://hunterandbard.com/resources/blog/generative-engine-optimization-b2b
Rankings flat, traffic flat, pipeline gone. The shortlist got built inside an AI answer three weeks before anyone filled out a form, and your analytics will never show you that meeting.
Generative engine optimization is the work of getting quoted inside an AI answer. B2B pages get quoted when they make checkable claims: named numbers, named sources, plain definitions, and a straight answer about who the product is not for.