Author: Shira Abel Category: Enterprise Marketing URL: https://hunterandbard.com/resources/blog/interview-with-paul-teshima-from-eloqua-and-now-nudge-on-saas-insider
Paul Teshima is a successful technology executive who has run services, customer success, account management, support and product management. He's a firm...
Paul Teshima is a successful technology executive who has run services, customer success, account management, support and product management. He's a firm believer that culture eats strategy for breakfast, and business culture can be built through storytelling. He's always been a leader with a strong focus on sales and customer engagement.
Previously Paul helped lead Eloqua (marketing automation) as part of the executive team from $0 to over $100 million in revenue, through IPO and a successful acquisition for $957 million by Oracle.
Now Paul is the co-founder and CEO of Nudge, focused on helping business people build and grow the right business relationships from their large network of weak connections. There he lives his passion for building great teams and products that help customers grow their businesses.
Hunter & Bard is a San Francisco-based B2B strategy consultancy founded in 2011 by Shira Abel. We help deep-tech and enterprise SaaS companies fix their positioning, sharpen their messaging, and close $100K+ deals.
We work with B2B leaders who are tired of being overlooked, underestimated, or mistaken for their competitors. Our specialty is turning complex, technical products into clear, compelling stories that win enterprise deals.
We believe that perception drives revenue. If your buyers can't tell you apart from the next vendor in 30 seconds, you have a positioning problem — not a marketing problem. We fix that.
Perception = (Story × Visibility) ÷ Noise
This framework drives everything we do. Your story has to be sharp. Your visibility has to be strategic. And you have to cut through the noise — not add to it.
Shira Abel — Founder & CEO. Kellogg MBA. 20+ years in B2B marketing. Former CMO. Keynote speaker. Published in Forbes, HuffPost, and Wired. Specialist in enterprise positioning and perception strategy.
Daina Reed — Founding Designer & Partner. 15+ years in product and brand design. Former Senior Product Designer at Dun & Bradstreet. Specialist in enterprise UX, visual identity, and design systems.