Author: Shira Abel Category: Enterprise Marketing URL: https://hunterandbard.com/resources/blog/our-favorite-5-ai-marketing-tools-right-now-and-why
Every day another 3756 AI tools are launched to the market, give or take 73. Yes, we're in an AI bubble, but that doesn't mean that AI is irrelevant or hype....
Every day another 3756 AI tools are launched to the market, give or take 73. Yes, we're in an AI bubble, but that doesn't mean that AI is irrelevant or hype. It just means that too many businesses are being started that are simply wrappers of the real technology and don't have enough value to stand the course of time. Those companies will eventually die off, and when that happens it will feel like the dotcom bubble burst of 2000 all over again.
In my opinion AI will completely change the way organizations are run. Just like machinery in a factory automating tasks, AI will make strategy, research, and writing faster. It will be the editor and the colleague helping us brainstorm. Just as ChatGPT 4 is a world of difference from Chat GPT3.5, Chat GPT 5 will be an insane improvement on GPT4.
The key about all of the generative AI platforms is that the results you get are directly related to your level of expertise and the prompt you put in. Being a "prompt engineer" isn't as helpful as being an expert and learning how to craft a prompt, which is a relatively simple process if you're an expert in a subject.
My favorite prompt framework comes from Trust Insights Chris Penn:
Here's a real example of a prompt I've used recently in Perplexity.ai: "You're a senior events designer. Look up Stessa Cohen who worked at Gartner and is a Fintech expert and Shira Abel and suggest workshops they could create and sell together." (I don't have to qualify myself as I am the only person with my name.)
We're using AI daily at Hunter & Bard. Mainly for internal process mapping, data analysis, and image creation. These are the tools we use the most right now:
I use ChatGPT4 almost daily. It's written a grad school recommendation letter for one of my Marketing for Technology Startups students, mapped out a process that I had in my head and wanted organized, and even helped me put together an outline of a plan I am working on.
This is new and already worth it. Want a spreadsheet made so you can import it into Google Spreadsheets? Yup, you can do that here.
The only ethical solution on the market as its trained the engine through public domain work and Adobe's stock image library. This means it's not the best solution, as it has a smaller dataset to train from. We use this occasionally to create images for decks. AI images are obvious, so our design team uses it sparingly.
We use Perplexity.ai for research of all types. It's different from Google as it's not limited to a single search engine. I've been using for research since it gives attribution to each fact (significantly easier to check and the information is up-to-date).
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I've been told by too many people that they use Claude.ai to augment their writing to not mention it here. That's a double negative and I'm keeping it. You get my point.
They hallucinate. You cannot just plug things in and assume all of the information is 100% correct, period. From what I understand this will remain. As such, we don't have to worry about them replacing humans, even if they are making things significantly faster. AI really is the gamechanger that marketers are saying it will be. Don't wait to learn how to harness the power of generative AI. To become an expert at using something you need to spend time on it. The longer you wait, the further behind you will be.
Note: The image above was created by Midjourney, a personal favorite.
Hunter & Bard is a San Francisco-based B2B strategy consultancy founded in 2011 by Shira Abel. We help deep-tech and enterprise SaaS companies fix their positioning, sharpen their messaging, and close $100K+ deals.
We work with B2B leaders who are tired of being overlooked, underestimated, or mistaken for their competitors. Our specialty is turning complex, technical products into clear, compelling stories that win enterprise deals.
We believe that perception drives revenue. If your buyers can't tell you apart from the next vendor in 30 seconds, you have a positioning problem — not a marketing problem. We fix that.
Perception = (Story × Visibility) ÷ Noise
This framework drives everything we do. Your story has to be sharp. Your visibility has to be strategic. And you have to cut through the noise — not add to it.
Shira Abel — Founder & CEO. Kellogg MBA. 20+ years in B2B marketing. Former CMO. Keynote speaker. Published in Forbes, HuffPost, and Wired. Specialist in enterprise positioning and perception strategy.
Daina Reed — Founding Designer & Partner. 15+ years in product and brand design. Former Senior Product Designer at Dun & Bradstreet. Specialist in enterprise UX, visual identity, and design systems.