Author: Shira Abel Category: Enterprise Marketing URL: https://hunterandbard.com/resources/blog/testing-3-different-ai-platforms-to-generate-images
Everything is simple until it's not. I've been using generative AI for images for a while now. I consider myself okay at prompts, so when I needed an image for...
Everything is simple until it's not.
I've been using generative AI for images for a while now. I consider myself okay at prompts, so when I needed an image for an event we're putting on in NYC for Fintech Founders on April 17th, I immediately thought about creating an image using generative AI instead of spending hours searching for the right one.
I couldn't judge Gemini, as it's currently shut down its ability to generate people.
Also, I didn't use the same prompt the whole way through. When you see the images, you'll see that there was no point as only one image generator did a good enough job to be usable.
For those of you with no patience, here's the TL; DR
table { border-collapse: collapse; / Ensures that all borders are collapsed into a single border / width: 100%; / Optional: Adjusts the width of the table to fit its container / } th, td { border: 1px solid black; / Adds border to table headers and cells / text-align: left; / Aligns text to the left / padding: 8px; / Adds padding inside table cells / }
ChatGPT (DALL-E)META Gen AI inside WhatsAppMidjourneyPhoto
realistic
Not even close.Kind of?Better, but not perfect.Men and women
without specifying
Yup. I liked how one picture included a black woman with natural hair.NopeYes.Looked like
the prompt
Oh dear.Kind of?Yes.Good enough
to use
No. Absolutely not.NopeYes.I expected this to take me, max 30 minutes. Maybe an hour.
Buckle up, this is going to be a bumpy ride.
First stop was DALL-E. I sign in and get the following message:
[caption id="attachment_23898" align="alignnone" width="1024"] Dall-E being unintuitive.[/caption]Since that's small, let me make it easier for you: "DALL-E 3 is now available to all ChatGPT Plus and Enterprise users. Only DALL-E 2 is accessible on the current page you are visiting on." So, I move to ChatGPT, because I pay for Plus and I have seen DALL-E 3 images online, it's supposed to be way better. Um, either I don't think I have access to DALL-E 3, or it's not way better. Here's the prompt: You're a senior photographer at WSJ and you're taking pictures of a Fintech marketing workshop that is in a boardroom on the 6th floor of the world trade center. There are 25 people in the room. Create a photo that represents that scene.
[caption id="attachment_23899" align="alignnone" width="1024"] This isn't what I was looking for. The prompt is on me.[/caption]I changed the prompt: create a photo of men and women wearing suits at a networking event using DALL-E 3.
[caption id="attachment_23900" align="alignnone" width="1024"] Oh dear. Somehow this is even worse.[/caption]And because I try things at least 3 times before declaring it a failure, I tried again! This time the prompt is: Create a realistic photo of executives in a room talking to each other at a networking event.
[caption id="attachment_23901" align="alignnone" width="1024"] DALL-E's version of photorealistic. Yeah, no. Also, look at her feet.[/caption]Next up - Meta's image generator inside WhatsApp.
Prompt: Photo of men and women networking. They are all wearing suits.
[caption id="attachment_23908" align="alignnone" width="1024"] This was unexpected.[/caption]Trying again with a new prompt: Create a photo of people wearing suits talking to each other at an event.
[caption id="attachment_23909" align="alignnone" width="1024"] Apparently, I need to specify women?[/caption]Final try: Men and women at a networking event in NYC talking about finance. The interior has windows on all sides and is in a skyscraper. The people are CEOs of Fintech startups.
[caption id="attachment_23911" align="alignnone" width="1024"] I specified women. Still, not quite what I was after. And the people are too pixelated.[/caption]## Testing Midjourney
Midjourney (side note - if you like cars and fashion, check out Car.Obscura on Instagram)
I know Midjourney does photorealistic better than DALL-E, so that's the next stop. Prompt: networking event for people in finance. Photo of men and women in suits standing around talking to each other. Realistic. With Midjourney you get 4 responses:[caption id="attachment_23903" align="alignnone" width="1024"] The guy holding the paper almost looks like a waiter. Also, his right hand has 5 fingers and no thumb?[/caption][caption id="attachment_23904" align="alignnone" width="1024"] What is her blouse doing? This one is better, but I wanted men and women's face. Realistically our audience will be 90% male.[/caption][caption id="attachment_23905" align="alignnone" width="1024"] This is the one we started with. Don't love it. No woman in Fintech would let her hair get this sloppy.[/caption][caption id="attachment_23906" align="alignnone" width="1024"] This is the one we ended with. Again, what is with her hair?![/caption]Midjourney won this round hands down.
I went back to Midjourney and tried One Last Time.
This time I googled the top professional camera and used that for the prompt: photo taken with a Canon EOS R5 C RF24-105mm F2.8 L IS USM Z Lens of a room of professionals networking. Everyone is well put together and wearing suits. Men and women. Multiple races. They are in a boardroom on the 6th floor of the World Trade Center
[caption id="attachment_23939" align="alignnone" width="1024"] Her hair looks the best so far. I don't like that the center of the photo is the back of someone's head.[/caption][caption id="attachment_23940" align="alignnone" width="1024"] He looks like he was a boxer in his past life?[/caption][caption id="attachment_23941" align="alignnone" width="1024"] I'm going with this one.[/caption]What do you think? Did I pick the right one?
If you are a Fintech Founder in, or near, NYC - come to our workshop: Fintech Marketing Masterclass: Tell your story so a bank will buy.
Hunter & Bard is a San Francisco-based B2B strategy consultancy founded in 2011 by Shira Abel. We help deep-tech and enterprise SaaS companies fix their positioning, sharpen their messaging, and close $100K+ deals.
We work with B2B leaders who are tired of being overlooked, underestimated, or mistaken for their competitors. Our specialty is turning complex, technical products into clear, compelling stories that win enterprise deals.
We believe that perception drives revenue. If your buyers can't tell you apart from the next vendor in 30 seconds, you have a positioning problem — not a marketing problem. We fix that.
Perception = (Story × Visibility) ÷ Noise
This framework drives everything we do. Your story has to be sharp. Your visibility has to be strategic. And you have to cut through the noise — not add to it.
Shira Abel — Founder & CEO. Kellogg MBA. 20+ years in B2B marketing. Former CMO. Keynote speaker. Published in Forbes, HuffPost, and Wired. Specialist in enterprise positioning and perception strategy.
Daina Reed — Founding Designer & Partner. 15+ years in product and brand design. Former Senior Product Designer at Dun & Bradstreet. Specialist in enterprise UX, visual identity, and design systems.