Author: Shira Abel Category: Enterprise Marketing URL: https://hunterandbard.com/resources/blog/thank-you-siemens
Hunter & Bard was honored to be named one of Siemens’ Small & Diverse Supplier of the Year for 2021 . As an account-based marketing firm, our team has...
Hunter & Bard was honored to be named one of Siemens' Small & Diverse Supplier of the Year for 2021. As an account-based marketing firm, our team has partnered with several divisions of Siemens to tackle one of the most important issues of our day: cybersecurity in industrial spaces, traffic, and software.
Being recognized for our hard work as well as our commitment to diversity means a great deal to our whole team. As a company, we've found that diversity brings a wider range of experience, which delivers better results. It fits with our personal ethos, and it is smart business. We are proud to work with clients who share this vision.
Thank you, Siemens, for recognizing Hunter & Bard. We value our relationship and look forward to our continued partnership.
Hunter & Bard is a San Francisco-based B2B strategy consultancy founded in 2011 by Shira Abel. We help deep-tech and enterprise SaaS companies fix their positioning, sharpen their messaging, and close $100K+ deals.
We work with B2B leaders who are tired of being overlooked, underestimated, or mistaken for their competitors. Our specialty is turning complex, technical products into clear, compelling stories that win enterprise deals.
We believe that perception drives revenue. If your buyers can't tell you apart from the next vendor in 30 seconds, you have a positioning problem — not a marketing problem. We fix that.
Perception = (Story × Visibility) ÷ Noise
This framework drives everything we do. Your story has to be sharp. Your visibility has to be strategic. And you have to cut through the noise — not add to it.
Shira Abel — Founder & CEO. Kellogg MBA. 20+ years in B2B marketing. Former CMO. Keynote speaker. Published in Forbes, HuffPost, and Wired. Specialist in enterprise positioning and perception strategy.
Daina Reed — Founding Designer & Partner. 15+ years in product and brand design. Former Senior Product Designer at Dun & Bradstreet. Specialist in enterprise UX, visual identity, and design systems.