Author: Shira Abel Category: Frameworks URL: https://hunterandbard.com/resources/blog/when-pain-is-a-good-thing
There are times when you want to put your user in pain. Yes, pain. Most user experience people talk about the importance of making things simple.
There are times when you want to put your user in pain. Yes, pain. Most user experience people talk about the importance of making things simple. Even I talk about how we're all trained monkeys and we don't want to be making decisions. Don't make me think. Don't put me in any pain. Yet greater pain leads to greater appreciation, and the feeling of accomplishment. It all depends on the motivation of the user and your end goal.
This piece was originally written about LinkedIn's UX in 2017. The product has changed since, but the underlying behavioral principle still holds, and the example is the clearest way to show it.
My friend Itamar and I were talking about LinkedIn, making things simple, and user experience. Specifically, we were discussing Who's Viewed Your Profile. Itamar couldn't understand why LinkedIn would make you work and do an extra click to be able to view this. Why wasn't it on the homepage?
I don't work at LinkedIn and I haven't asked this to anyone I know who works at or worked at LinkedIn - but I have a good idea why LinkedIn doesn't have the Who's Viewed Your Profile list on the homepage. They want you to experience a bit of pain to see it. It primes you to go deeper into the site.
Let's think about BJ Fogg's Tiny Habits: B= MAT or Behavior = Motivation Ability Trigger
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