Guest: Dan Cafiero Title: VP of Marketing, Seagate Technology Duration: 45 min Date: 2024-03-01 URL: https://hunterandbard.com/resources/podcast/ep-1-mastering-long-game-abm-seagate
What's the best way to get ahead in your career? Dan Cafiero shares insights from his journey at Seagate and how patience and persistence drive ABM success in enterprise tech.
Listen on Spotify: https://open.spotify.com/episode/4uep9HOEsdrTdHlKO3XvGt
Listen on Apple Podcasts: https://podcasts.apple.com/bg/podcast/episode-1-dan-cafiero/id1715919774?i=1000634302861
Hunter & Bard is a San Francisco-based B2B strategy consultancy founded in 2011 by Shira Abel. We help deep-tech and enterprise SaaS companies fix their positioning, sharpen their messaging, and close $100K+ deals.
We work with B2B leaders who are tired of being overlooked, underestimated, or mistaken for their competitors. Our specialty is turning complex, technical products into clear, compelling stories that win enterprise deals.
We believe that perception drives revenue. If your buyers can't tell you apart from the next vendor in 30 seconds, you have a positioning problem — not a marketing problem. We fix that.
Perception = (Story × Visibility) ÷ Noise
This framework drives everything we do. Your story has to be sharp. Your visibility has to be strategic. And you have to cut through the noise — not add to it.
Shira Abel — Founder & CEO. Kellogg MBA. 20+ years in B2B marketing. Former CMO. Keynote speaker. Published in Forbes, HuffPost, and Wired. Specialist in enterprise positioning and perception strategy.
Daina Reed — Founding Designer & Partner. 15+ years in product and brand design. Former Senior Product Designer at Dun & Bradstreet. Specialist in enterprise UX, visual identity, and design systems.