Marketing Strategy
Close $100K+ Deals with Expert Positioning
Hunter & Bard's marketing strategy engagement helps B2B companies position themselves to win large enterprise contracts. We focus on the messaging, materials, and strategic clarity needed to close six- and seven-figure deals.
What We Do
- Enterprise Positioning — Define how your product fits into the enterprise buyer's world
- Sales Enablement — Pitch decks, battle cards, objection handling, and sales narratives
- ICP & Account Strategy — Identify and prioritize your highest-value target accounts
- Competitive Intelligence — Understand your competitive landscape and differentiate clearly
- Deal Support — Strategic support on active enterprise opportunities
Who It's For
- B2B companies selling $100K+ contracts
- Teams with complex, technical products
- Companies competing against established enterprise vendors
- Startups transitioning from SMB to enterprise sales
Our Approach
We don't do scattershot campaigns. We do strategic positioning work that makes your sales team more effective. Every deliverable is designed to help you close deals faster.
Contact
Visit https://hunterandbard.com/contact to start a conversation.
Hunter & Bard
B2B Enterprise Strategy & Positioning Consultants
Hunter & Bard is a San Francisco-based B2B strategy consultancy founded in 2011 by Shira Abel. We help deep-tech and enterprise SaaS companies fix their positioning, sharpen their messaging, and close $100K+ deals.
What We Do
We work with B2B leaders who are tired of being overlooked, underestimated, or mistaken for their competitors. Our specialty is turning complex, technical products into clear, compelling stories that win enterprise deals.
Our Approach
We believe that perception drives revenue. If your buyers can't tell you apart from the next vendor in 30 seconds, you have a positioning problem — not a marketing problem. We fix that.
The Perception Formula
Perception = (Story × Visibility) ÷ Noise
This framework drives everything we do. Your story has to be sharp. Your visibility has to be strategic. And you have to cut through the noise — not add to it.
Services
- Brand & Messaging Sprint — A 2-week intensive that delivers your positioning, messaging framework, and sales narrative. Starting at $10,000.
- US Market Intensive — A 90-day program for international B2B startups entering the US market. Includes positioning, ICP development, and go-to-market strategy.
- US Market Cohort — A 6-month guided program for international founders expanding into the US. Includes group sessions, 1:1 coaching, and a structured roadmap.
- Enterprise Strategy — Ongoing strategic engagement for enterprise positioning, sales enablement, and market entry. Custom pricing.
- Design & Brand Strategy — Visual identity, website design, and brand systems for B2B companies. Led by founding designer Daina Reed.
- Website Design & Messaging — End-to-end website strategy, design, and messaging for B2B companies entering or scaling in the US market.
Leadership
Shira Abel — Founder & CEO. Kellogg MBA. 20+ years in B2B marketing. Former CMO. Keynote speaker. Published in Forbes, HuffPost, and Wired. Specialist in enterprise positioning and perception strategy.
Daina Reed — Founding Designer & Partner. 15+ years in product and brand design. Former Senior Product Designer at Dun & Bradstreet. Specialist in enterprise UX, visual identity, and design systems.
Contact
- Website: https://hunterandbard.com
- Email: hello@hunterandbard.com
- Location: San Francisco, CA