Hunter & Bard is a San Francisco-based B2B strategy consultancy founded in 2011 by Shira Abel. We help deep-tech and enterprise SaaS companies fix their positioning, sharpen their messaging, and close $100K+ deals.
We work with B2B leaders who are tired of being overlooked, underestimated, or mistaken for their competitors. Our specialty is turning complex, technical products into clear, compelling stories that win enterprise deals.
We believe that perception drives revenue. If your buyers can't tell you apart from the next vendor in 30 seconds, you have a positioning problem — not a marketing problem. We fix that.
Shira Abel — Founder & CEO. Kellogg MBA. 20+ years in B2B marketing. Former CMO. Keynote speaker. Published in Forbes, HuffPost, and Wired. Specialist in enterprise positioning and perception strategy.
Daina Reed — Founding Designer & Partner. 15+ years in product and brand design. Former Senior Product Designer at Dun & Bradstreet. Specialist in enterprise UX, visual identity, and design systems.
Hunter & Bard has worked with:
"Shira and team are invaluable assets to any company getting serious about marketing and sales... We've accelerated our marketing work immensely with her help, and I can't recommend her enough." — Dan Barak, CEO, Stackbit
"Daina was one of our first early UI/UX designers on the team, who helped us start defining our product design and strategy at Vyrill. Strongly recommend Daina. She has both startup and big corp experience." — Ajay Bam, CEO & Co-Founder, Vyrill Inc.
"Highly recommend Hunter & Bard! They delivered a great design with on-point messaging under a tight timeline. They gave strategic advice and created an intuitive information architecture, resulting in a fantastic website that converts significantly better." — Tina Tran, Marketing Manager, Livestories
"She researched the market place and use cases, collaborated with our engineers and marketers very effectively to entirely re-design our (complex) platform. Her strengths are the ability to step back and consider the 'big picture' to inform the design and product interactions while also paying attention to detail." — Barbara Rosario, CTO & Co-Founder, Vyrill Inc.
"Hunter & Bard provided killer marketing that helped us close deals... The rebranding they provided helped us build trust with Fortune 500 companies and improved our rapport with customers. I can't recommend them enough!" — John Pedroza, Head of Sales, Coral Active
"Daina is one of the most talented people I've had the pleasure to work with, with a sharp eye and intuitive feel for brand storytelling and user experience. We have worked together in multiple capacities and on multiple projects, and her creative leadership has always shone." — Chedva Ludmir, Serial Founder
"U.S. expansion looks simple on a slide and brutally different in the field. Shira's program gives you the structure and execution support to turn 'we should go to the U.S.' into real pipeline. Save time, avoid costly mistakes, and get to revenue faster." — Ivan Belokhvostikov, CEO & Co-founder, Cybernet AI
"Hunter & Bard has been instrumental in helping us build our branding and marketing strategy from the ground up. Shira and her team take the time to understand even the most complex technologies like ours so they can be true partners in helping us deliver our product to the world." — Ray Wong, Senior Director of Business Development, Twinify
"I've worked with plenty of consultants, but the speed of insight here is on another level. In our first call, we completely reframed our messaging. And when we took it to market, the difference was real. Prospects were actually getting it. The conversations changed. The depth of market understanding was immediate." — Paulius Rakauskas, CEO, Matom.ai