We customize solutions for your business
Our campaigns have led to more than $200 million in pipeline creation and Sales Accepted Accounts with a close rate of over 90%.
Enterprise
We bring your sales and marketing leaders together to implement change management in-house so your entire organization can move forward faster.
Scale-ups
We provide marketing leadership to companies that sell high-value products to enterprises.
Private equity
We offer a full range of strategic marketing and creative services across a wide array of industries, from sustainability, to infrastructure, to cybersecurity, to supply chain management.
Stay lean as you grow
Fractional CMO
Accelerate implementation of account-based everything (ABX) to strategic accounts
Account-based everything growth
Don’t miss a potential opportunity
Gap analysis
Win more, faster with a robust marketing strategy
Strategic marketing plans
Implement new processes quicker and more smoothly with better results
Change management
Understand your product from the customer’s point of view
Design analysis
Dan Barak
CEO, Stackbit
“Shira and team are invaluable assets to any company getting serious about marketing and sales. We’ve relied on Shira to help us audit our existing materials, research the competition, educate us about ABM, produce materials for analyst sessions, help us build a strategy, and edit content. Shira is fantastic to work with, candid and direct, and extremely knowledgeable. We’ve accelerated our marketing work immensely with her help, and I can’t recommend her enough.”
With decades of experience working with start-ups to enterprise, we have the capability to help you optimize your marketing strategy.
CEO
Shira Abel
Shira has over 25 years of experience leading strategic marketing campaigns, which have led to over $300 million in pipeline creation. She has provided strategic marketing and change management consulting for companies across the globe. Her accomplishments include doubling revenue over a single year as acting CMO and creating marketing plans which led to large funding rounds for multiple startups. She also worked with numerous scale-ups to level-up their messaging and branding to help them land enterprise clients, and worked with multiple enterprises to drive successful change management.
She has worked with both UL Solutions and Siemens for several years helping implement our proprietary S.C.A.L.E. ABM framework. Shira taught as a Professor of Marketing for Startups at Tel-Aviv Jaffa Academic College and currently serves as a Lecturer of Marketing for Startups in the Sutardja Center for Entrepreneurship and Technology at UC Berkeley. She has helped build underdeveloped nations volunteering as a Startup Marketing Mentor with USAID and has lectured worldwide on marketing at conferences and universities. Shira holds an EMBA from the Kellogg School of Management at Northwestern.
Leda drives the design and visual impact of everything we do. Since 2018, her creative work has helped Hunter & Bard win five platinum and three gold Hermes Creative Awards, given by the American Marketing Association.
Her engineering-focused approach allows her to visually translate complex systems across a wide range of industries, helping simplify granular and technical information. Working across our full set of branding — advertising, informational videos, eBooks, websites and more — she delivers cohesive, integrated results on all projects. She holds a Bachelor’s degree in engineering design from the Technical University of Sofia.
Chief Creative Officer
Leda Necheva
Chief Content Officer
Noah Frank
Noah is a veteran enterprise journalist and communications professional with more than 15 years of experience working in newsrooms and on in-house marketing teams. His expert research and investigative journalism skills have won him three SPJ Awards, two National Headliner Awards and an Edward R. Murrow Award. He has also written for and managed publications for large, public-facing organizations. He has helped conceive and launch content strategies from inception.
Noah has also hosted a podcast and has worked extensively across digital, print, audio and visual media. He is an adjunct professor at Loyola University Maryland and is a graduate of UC Santa Barbara.