We customize solutions for your business
Our campaigns have led to more than $200 million in pipeline creation and Sales Accepted Accounts with a close rate of over 90%.

Enterprise
We bring your sales and marketing leaders together to implement change management in-house so your entire organization can move forward faster.

Scale-ups
We provide marketing leadership to companies that sell high-value products to enterprises.

Private equity
We offer a full range of strategic marketing and creative services across a wide array of industries, from sustainability, to infrastructure, to cybersecurity, to supply chain management.
Stay lean as you grow
Fractional CMO
-
Work with C-Suite to align marketing strategy
-
Focus company efforts on results-oriented actions
-
Design and build marketing programs
-
Accelerate growth efficiently
-
Streamline the change management required for successful ABM
-
Drive product, sales, and marketing effectiveness by aligning teams through mutual understanding
-
Engage with custom workshops to learn our S.C.A.L.E. framework
-
Plan with roadmaps, RACI models, and full custom strategies
Accelerate implementation of account-based everything (ABX) to strategic accounts
Account-based everything growth
Don’t miss a potential opportunity
Gap analysis
-
Commission loss and win reports that evaluate your strengths and weaknesses
-
Observe real-world, experience-based review and analysis of current programs
-
Compare channel performance against key competitors to optimize your opportunities
-
Work closely with your stakeholders to develop future-proofed and commercially sound marketing plans
-
Develop core target audience insights
-
Analyze competitors and market trends
-
Review messaging, proposition, and brand development
Win more, faster with a robust marketing strategy
Strategic marketing plans
Implement new processes quicker and more smoothly with better results
Change management
-
Translate organizational priorities into actionable plans
-
Discover and empower your internal changemakers
-
Train team members to put revamped policies into practice
-
Review a complete design system analysis to identify gaps and opportunities for improved user experience and better synchronicity for marketing campaigns
-
Integrate website architecture analysis findings to ensure users easily find information and help search engine crawlers understand the relationship between different pages
-
Conduct a user experience (UX) audit to better understand your users’ journeys by discovering and quantifying friction to improve their experience on your website
Understand your product from the customer’s point of view
Design analysis

Dan Barak
CEO, Stackbit
“Shira and team are invaluable assets to any company getting serious about marketing and sales. We’ve relied on Shira to help us audit our existing materials, research the competition, educate us about ABM, produce materials for analyst sessions, help us build a strategy, and edit content. Shira is fantastic to work with, candid and direct, and extremely knowledgeable. We’ve accelerated our marketing work immensely with her help, and I can’t recommend her enough.”

CEO
Shira Abel

Chief Creative Officer
Leda Necheva
