Strategic marketing consulting
Our experts help you succeed
Build scalable, repeatable marketing programs that drive your business, empower your team, and transform your organization while making sales smoother and faster to close.

We customize solutions for your business

Our campaigns have led to more than $200 million in pipeline creation and Sales Accepted Accounts with a close rate of over 90%.


We bring your sales and marketing leaders together to implement change management in-house so your entire organization can move forward faster.


We provide marketing leadership to companies that sell high-value products to enterprises.

Private equity

We offer a full range of strategic marketing and creative services across a wide array of industries, from sustainability, to infrastructure, to cybersecurity, to supply chain management.

Stay lean as you grow

Fractional CMO

  • Work with C-Suite to align marketing strategy

  • Focus company efforts on results-oriented actions

  • Design and build marketing programs

  • Accelerate growth efficiently

  • Streamline the change management required for successful ABM

  • Drive product, sales, and marketing effectiveness by aligning teams through mutual understanding

  • Engage with custom workshops to learn our S.C.A.L.E. framework

  • Plan with roadmaps, RACI models, and full custom strategies

Accelerate implementation of account-based everything (ABX) to strategic accounts

Account-based everything growth

Don’t miss a potential opportunity 

Gap analysis

  • Commission loss and win reports that evaluate your strengths and weaknesses

  • Observe real-world, experience-based review and analysis of current programs

  • Compare channel performance against key competitors to optimize your opportunities

  • Work closely with your stakeholders to develop future-proofed and commercially sound marketing plans

  • Develop core target audience insights

  • Analyze competitors and market trends

  • Review messaging, proposition, and brand development

Win more, faster with a robust marketing strategy

Strategic marketing plans

Implement new processes quicker and more smoothly with better results

Change management

  • Translate organizational priorities into actionable plans

  • Discover and empower your internal changemakers

  • Train team members to put revamped policies into practice

  • Review a complete design system analysis to identify gaps and opportunities for improved user experience and better synchronicity for marketing campaigns

  • Integrate website architecture analysis findings to ensure users easily find information and help search engine crawlers understand the relationship between different pages

  • Conduct a user experience (UX) audit to better understand your users’ journeys by discovering and quantifying friction to improve their experience on your website

Understand your product from the customer’s point of view

Design analysis

Dan Barak

CEO, Stackbit

“Shira and team are invaluable assets to any company getting serious about marketing and sales. We’ve relied on Shira to help us audit our existing materials, research the competition, educate us about ABM, produce materials for analyst sessions, help us build a strategy, and edit content. Shira is fantastic to work with, candid and direct, and extremely knowledgeable. We’ve accelerated our marketing work immensely with her help, and I can’t recommend her enough.”

With decades of experience working with start-ups to enterprise, we have the capability to help you optimize your marketing strategy.


Shira Abel

Shira has over 25 years of experience leading strategic marketing campaigns, which have led to over $300 million in pipeline creation. She has provided strategic marketing and change management consulting for companies across the globe. Her accomplishments include doubling revenue over a single year as acting CMO and creating marketing plans which led to large funding rounds for multiple startups. She also worked with numerous scale-ups to level-up their messaging and branding to help them land enterprise clients, and worked with multiple enterprises to drive successful change management.
She has worked with both UL Solutions and Siemens for several years helping implement our proprietary S.C.A.L.E. ABM framework. Shira taught as a Professor of Marketing for Startups at Tel-Aviv Jaffa Academic College and currently serves as a Lecturer of Marketing for Startups in the Sutardja Center for Entrepreneurship and Technology at UC Berkeley. She has helped build underdeveloped nations volunteering as a Startup Marketing Mentor with USAID and has lectured worldwide on marketing at conferences and universities. Shira holds an EMBA from the Kellogg School of Management at Northwestern.
Leda drives the design and visual impact of everything we do. Since 2018, her creative work has helped Hunter & Bard win five platinum and three gold Hermes Creative Awards, given by the American Marketing Association.
Her engineering-focused approach allows her to visually translate complex systems across a wide range of industries, helping simplify granular and technical information. Working across our full set of branding — advertising, informational videos, eBooks, websites and more — she delivers cohesive, integrated results on all projects. She holds a Bachelor’s degree in engineering design from the Technical University of Sofia.

Chief Creative Officer

Leda Necheva

Chief Content Officer

Noah Frank

Noah is a veteran enterprise journalist and communications professional with more than 15 years of experience working in newsrooms and on in-house marketing teams. His expert research and investigative journalism skills have won him three SPJ Awards, two National Headliner Awards and an Edward R. Murrow Award. He has also written for and managed publications for large, public-facing organizations. He has helped conceive and launch content strategies from inception.
Noah has also hosted a podcast and has worked extensively across digital, print, audio and visual media. He is an adjunct professor at Loyola University Maryland and is a graduate of UC Santa Barbara.

Schedule a free consultation

Start Typing