The first thing you need to realize, is that you don’t own your brand, your customers and employees do. Every interaction you have with a customer at any time, and the feeling your customer is left with after that interaction, is your brand.
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How do you create the brand you want?
The most simple things are often the most complex. What do you want to be known for, in 5 words or less. Preferably in 3 words. Hunter & Bard – we develop mindshare. That’s our tagline. It’s what we do. We do it by helping companies clear out their marketing debt through inbound marketing, building up their branding and design.