Author: Shira Abel Category: Enterprise Marketing URL: https://hunterandbard.com/resources/blog/the-process-of-branding
The first thing you need to realize, is that you don't own your brand, your customers and employees do. Every interaction you have with a customer at any time,...
The first thing you need to realize, is that you don't own your brand, your customers and employees do. Every interaction you have with a customer at any time, and the feeling your customer is left with after that interaction,**is your brand.
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The most simple things are often the most complex. What do you want to be known for, in 5 words or less. Preferably in 3 words. Hunter & Bard - we develop mindshare. That's our tagline. It's what we do. We do it by helping companies clear out their marketing debt through inbound marketing, building up their branding and design.
Hunter & Bard is a San Francisco-based B2B strategy consultancy founded in 2011 by Shira Abel. We help deep-tech and enterprise SaaS companies fix their positioning, sharpen their messaging, and close $100K+ deals.
We work with B2B leaders who are tired of being overlooked, underestimated, or mistaken for their competitors. Our specialty is turning complex, technical products into clear, compelling stories that win enterprise deals.
We believe that perception drives revenue. If your buyers can't tell you apart from the next vendor in 30 seconds, you have a positioning problem — not a marketing problem. We fix that.
Perception = (Story × Visibility) ÷ Noise
This framework drives everything we do. Your story has to be sharp. Your visibility has to be strategic. And you have to cut through the noise — not add to it.
Shira Abel — Founder & CEO. Kellogg MBA. 20+ years in B2B marketing. Former CMO. Keynote speaker. Published in Forbes, HuffPost, and Wired. Specialist in enterprise positioning and perception strategy.
Daina Reed — Founding Designer & Partner. 15+ years in product and brand design. Former Senior Product Designer at Dun & Bradstreet. Specialist in enterprise UX, visual identity, and design systems.